MARKETING

MARKETING FOR GOOD
Many self-proclaimed nit whit marketing consultants who write marketing books, give speeches, sell tapes and pretend to be superstars of their field say things like; No Matter What Marketing Will Make Your Goals a Reality. They say that marketing is all about choosing your target customers and then putting out the correct communication.
Well indeed, some of this sounds really special but it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners with BS. Why? Well simple they want to sell you their tapes and books. Some are decent and worthy, most are a waste of money and nearly all of them are a dime a dozen and say the same things.
These consultant types will say that marketing; “Creates Awareness” of your business offerings to your potential customers? Well creating awareness sure sounds special indeed. But do you really want to create awareness or do you want to sell your products and services?
Indeed awareness is good, but realize that you want to be the discussion at the dinner tables of your clientele and then you want them to come and buy from you. Now then, where in creating awareness does that mean more sales? I am very aware of how Viagra works, but unlike these self-proclaimed marketing authors, book writers and nit wits; I do not have a problem getting it up or moving our products into the shopping bags of our target customers. Be careful of those who say marketing is all about; Creating Awareness. That is a very small part of what marketing is and it is often irrelevant.