If you are starting your own bookkeeping business, then the next big thing that you are going to do is to get clients for your business. There are various ways that you can explore in order to build up your client base.
Conduct business bookkeeping workshop and Join Trade Organization
One effective way is to socialize with local merchants and participate in local trade organization's activities. Being a member of your local trade organization enables you to introduce your services to local entrepreneurs.
Another way is to conduct business bookkeeping talks to local merchants. Therefore, local business chamber is a very good platform for you to market your bookkeeping service without having to incur a lot of advertising costs. Apart from marketing your services, you are also able to impart your professional knowledge and stand a chance to educate local merchants about the importance of keeping proper records for their business. It is one stone kills two birds.
Place an ad in your local community paper
If you have a small budget when starting your own bookkeeping business, you can arrange to advertise your services in local community paper. The cost of placing an ad in this type of paper is much cheaper than placing an ad in your local paper. The disadvantage is that the readership of your local community paper may be much lesser than the local paper.
There are dozens of ways to find clients when starting your own bookkeeping business. The important point is that you have to put in effort consistently in order to build up your client base within shortest possible time.
Saturday, March 21, 2009
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others.
A number of online forums, including Minnesota-based NewIdea, California-based Pl-x.com, and Connecticut-based PatentTriage link buyers and sellers of intellectual property. The traditional transfer of intellectual property is complicated, costly, and can take up to one year. However, these online forums simplify and speed up the process for transfer of new ideas.
The Internet currently reaches more than 560 million users around the world. This makes innovators’ potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $2.2 trillion in 2002 and is expected to reach $6.8 trillion by 2004. The innovators today can leverage the massive reach of the Internet and promote their new ideas to the global market without substantial marketing costs
A number of online forums, including Minnesota-based NewIdea, California-based Pl-x.com, and Connecticut-based PatentTriage link buyers and sellers of intellectual property. The traditional transfer of intellectual property is complicated, costly, and can take up to one year. However, these online forums simplify and speed up the process for transfer of new ideas.
The Internet currently reaches more than 560 million users around the world. This makes innovators’ potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $2.2 trillion in 2002 and is expected to reach $6.8 trillion by 2004. The innovators today can leverage the massive reach of the Internet and promote their new ideas to the global market without substantial marketing costs
Saturday, October 25, 2008
Selling Cars Online The Quick And Easy Way
SELLING CARS ONLINE
When it comes to selling my car online the quick and easy way then a specialist used car website is an absolute must! By choosing to sell my car with a specialist website I know that I will have access to a whole range of tools which can make the process easy and which will attract potentially thousands of buyers.
Not only does a specialist used car website give me access and tools to do this but along with this it will offer vital and informative information which can be essential so as not to overprice the car when advertising it online. Primarily a used car search engine is used by those who are looking to buy a used car but when it comes to selling it can be useful too in that you can use it to search for a similar make and model and age of the car you are selling so that you can put the right price on your car.
Using the search tool this way when it comes to selling my car online I know roughly how much similar cars are going for which means that mine wouldn't be overlooked during a search. A specialist used car website will also be able to help by giving me information when it comes to the listing of the car. It is imperative that the car should stand out from other similar makes and models, so when it comes to the listing I have to make sure I add all the right information which is going to boost the chances of my selling it. All specialist sites should give hints and tips on how to lay out the listing for the car along with wording which will boost my chances of successfully selling my car online.
When it comes to taking photographs of the car, before taking them the vehicle should be washed and waxed. Of course, taking photographs in a good light is essential. Taking photographs from all angles of the car including front, back, side and the interior can boost the chances of getting people to even look at the car; images are what attract the majority of people even before they bother to read the listing. While making the car stand out it is imperative that you be honest too and any faults even if they are small should be listed, you should also boast about any additional extras you have installed in the car or features which you think could push the sale of the car.
Selling my car online brings thousands of people right to the car and this means that it is possible to sell it very quickly without even leaving the comfort of home or haggling with dealerships for a good price for the car. A specialist used car website will offer all the tools and advice that is needed to make a sale quickly providing you pay a little attention to your listing and take the time to take good clear photographs.
When it comes to selling my car online the quick and easy way then a specialist used car website is an absolute must! By choosing to sell my car with a specialist website I know that I will have access to a whole range of tools which can make the process easy and which will attract potentially thousands of buyers.
Not only does a specialist used car website give me access and tools to do this but along with this it will offer vital and informative information which can be essential so as not to overprice the car when advertising it online. Primarily a used car search engine is used by those who are looking to buy a used car but when it comes to selling it can be useful too in that you can use it to search for a similar make and model and age of the car you are selling so that you can put the right price on your car.
Using the search tool this way when it comes to selling my car online I know roughly how much similar cars are going for which means that mine wouldn't be overlooked during a search. A specialist used car website will also be able to help by giving me information when it comes to the listing of the car. It is imperative that the car should stand out from other similar makes and models, so when it comes to the listing I have to make sure I add all the right information which is going to boost the chances of my selling it. All specialist sites should give hints and tips on how to lay out the listing for the car along with wording which will boost my chances of successfully selling my car online.
When it comes to taking photographs of the car, before taking them the vehicle should be washed and waxed. Of course, taking photographs in a good light is essential. Taking photographs from all angles of the car including front, back, side and the interior can boost the chances of getting people to even look at the car; images are what attract the majority of people even before they bother to read the listing. While making the car stand out it is imperative that you be honest too and any faults even if they are small should be listed, you should also boast about any additional extras you have installed in the car or features which you think could push the sale of the car.
Selling my car online brings thousands of people right to the car and this means that it is possible to sell it very quickly without even leaving the comfort of home or haggling with dealerships for a good price for the car. A specialist used car website will offer all the tools and advice that is needed to make a sale quickly providing you pay a little attention to your listing and take the time to take good clear photographs.
Friday, October 24, 2008
marketing online
marketing online is real
What is network marketing?
Many of you might be asking yourself a question: what is network marketing? To describe what it is, it is necessary to describe what in includes. First of all, you are building a marketing network to promote some product or service. You will be creating a network marketing strategy, which will define how marketing network is created and what are the activities you will do to build the marketing network.
It is the most profitable to do the network marketing online. Internet allows you to build a larger marketing network that you will be able to use more effectively. The network marketing strategy still needs to be created for the online marketing network. You should study the available network marketing tip or tips before you write your network marketing strategy.
Network marketing tip: where to find.
You should look online to find network marketing tip or tips. It is a good ides to study someone else’s network marketing strategy and see if there are any network marketing tip or tips that can be derived from there. Also look at the companies that already built their marketing network, whether it is an online marketing network or regular marketing network. Each network marketing tip will be useful for you when you are creating your own network marketing strategy.
Marketing network: what’s next?
After you have created your network marketing strategy, you can start building your marketing network by collecting prospective clients’ contact information and informing your marketing network clients about your products or services. Remember each network marketing tip that you found as it will definitely help you.
What is network marketing?
Many of you might be asking yourself a question: what is network marketing? To describe what it is, it is necessary to describe what in includes. First of all, you are building a marketing network to promote some product or service. You will be creating a network marketing strategy, which will define how marketing network is created and what are the activities you will do to build the marketing network.
It is the most profitable to do the network marketing online. Internet allows you to build a larger marketing network that you will be able to use more effectively. The network marketing strategy still needs to be created for the online marketing network. You should study the available network marketing tip or tips before you write your network marketing strategy.
Network marketing tip: where to find.
You should look online to find network marketing tip or tips. It is a good ides to study someone else’s network marketing strategy and see if there are any network marketing tip or tips that can be derived from there. Also look at the companies that already built their marketing network, whether it is an online marketing network or regular marketing network. Each network marketing tip will be useful for you when you are creating your own network marketing strategy.
Marketing network: what’s next?
After you have created your network marketing strategy, you can start building your marketing network by collecting prospective clients’ contact information and informing your marketing network clients about your products or services. Remember each network marketing tip that you found as it will definitely help you.
Friday, August 22, 2008
HOW TO MARKET BUSINESS
HOW TO MARKET BUSINESS
Small business marketing tips are guidelines regarding potential opportunities in small business marketing. They help to plan and implement an effective marketing strategy. Small business marketing faces many constraints such as poor budget and lack of essential resources. Marketing tips serve to overcome these constraints. They help to improvise the marketing strategy with a step-by-step planning process. Tips can be the short cut to utilize and benefit from a particular situation. The ultimate aim of these ideas is to enhance the business. Marketing tips are also a guide of do's and don'ts in the marketing field. Small business marketing tips come up with innovative and practical ideas for a cost effective marketing strategy.
Small business marketing tips attempt to enhance the marketing according to the prevailing conditions. It helps to choose effective resources for marketing, suitable to attract the attention of customers. The tips are available for all the steps in marketing including planning, formulation of the strategy, selection of marketing materials and effective marketing procedures. It enables a product to grab consumer attention and to position itself in the market. Effective marketing tips will generate sales quickly.
Small business marketing tips also aim to maintain product identity. Most of the tips prefer branding of the products for a unique selling proposition in the market. Creative marketing ideas such as newsletters, business post cards and trade booths are provided. It explores alternate marketing strategies such as bartering system, mail outs and offers. Tips suggest that referral marketing is one of the best techniques to highlight a product. Cause related marketing is also harnessed as a marketing opportunity.
Small business marketing tips are usually formulated from the experiences of people. Many provide free tips through Internet sites and newsletters. Books on marketing tips are also available. They impart a fresh perspective on business marketing as a whole.
Small business marketing tips are guidelines regarding potential opportunities in small business marketing. They help to plan and implement an effective marketing strategy. Small business marketing faces many constraints such as poor budget and lack of essential resources. Marketing tips serve to overcome these constraints. They help to improvise the marketing strategy with a step-by-step planning process. Tips can be the short cut to utilize and benefit from a particular situation. The ultimate aim of these ideas is to enhance the business. Marketing tips are also a guide of do's and don'ts in the marketing field. Small business marketing tips come up with innovative and practical ideas for a cost effective marketing strategy.
Small business marketing tips attempt to enhance the marketing according to the prevailing conditions. It helps to choose effective resources for marketing, suitable to attract the attention of customers. The tips are available for all the steps in marketing including planning, formulation of the strategy, selection of marketing materials and effective marketing procedures. It enables a product to grab consumer attention and to position itself in the market. Effective marketing tips will generate sales quickly.
Small business marketing tips also aim to maintain product identity. Most of the tips prefer branding of the products for a unique selling proposition in the market. Creative marketing ideas such as newsletters, business post cards and trade booths are provided. It explores alternate marketing strategies such as bartering system, mail outs and offers. Tips suggest that referral marketing is one of the best techniques to highlight a product. Cause related marketing is also harnessed as a marketing opportunity.
Small business marketing tips are usually formulated from the experiences of people. Many provide free tips through Internet sites and newsletters. Books on marketing tips are also available. They impart a fresh perspective on business marketing as a whole.
Tuesday, August 12, 2008
YOUR VISITORS LET THEM BUY
YOUR VISITORS, LET THEM BUY
Because of my experience in marketing and the fact I've spent almost 20 years helping people 'get more business', I'm constantly getting asked to "look at my website and tell me what you think? I've just spent $xxxx on it, doesn't it look great!".
But sadly 'looking great' doesn't cut it. The primary objective of good website design for the vast majority of products and services is to ACHIEVE MORE SALES. Let me say that again, it's not about how great your site looks, or even how many visitors you get to your site, what really matters is HOW MANY BUY? How many part with their own hard earned money to purchase the product or service you're marketing because they can see the value in what it is you're offering.
So the real judge on how good a website is, is in my view on how many sales it achieves relevant to the amount of visitors it gets. 1,000 people visiting your website but with only 3 buying suggests (strongly)that you need to seriously look at your website design. 300 visitors with 20 buying means you're getting your website design much closer to being right.
==> Thought 1. Think like your visitors. It's often too easy to write copy; design headlines; use colours and images all because you think that's what your potential customer will want to read/see. Try and look at it differently - if you were the visitor to your site don't think 'what would I want to read/see' but think more 'what would I need to read/see to encourage me to buy!'. I appreciate it's a subtle difference but it's a very key difference in perspective and it will make the world of difference to your website conversions.
==> Thought 2. Always come from the premis that you can always get 'more business' from your website by being prepared to constantly tune key elements - there is no such thing as a completed website. Every website, no matter how good it is at converting visitors to sales, can still be improved to increase sales. With each website you design, set aside a little time each week to review, amend, test, review again, amend and test again. An extra 0.5% increase here and there can have a profound impact on your bank balance.
==> Thought 3. Study your competitors and think "how can I build a better mousetrap?".
If you are marketing products or services in which you have competitors doing something similar, look at what they're doing to identify what they're doing right AND what they're doing wrong! - both from which you can learn. One of the best ways I've found to identify what's 'right' and 'wrong' about a competitors site is to ask a couple of friends or colleagues to act as 'mystery shoppers' and review the competitor's website as if they were buying from it. Ask them to note down what they like and don't like about it; ask them to jot down what would have encouraged them to buy and what put them off. Because your 'mystery shoppers' (friends) are not so close to internet marketing as you, allows the feed back to be much more relevant.
Learning from what your competitors are doing right, look at those elements to see if you can improve on those things ...and for the things they're clearly doing wrong, make sure you avoid those things. There is one exception to this - the elements that you feel are 'wrong' on competitor's sites might only be wrong because of something small or subtle, and with some tuning on your part, it could be that you could turn that element to a positive that you could then add to your site ...and in turn you are 'building a better mousetrap'.
These were 3 quick thoughts I thought I'd share with you to help you get focused on creating website design that SELLS products and services ...and doesn't just 'look good'.
To your continued success, Steve.
Because of my experience in marketing and the fact I've spent almost 20 years helping people 'get more business', I'm constantly getting asked to "look at my website and tell me what you think? I've just spent $xxxx on it, doesn't it look great!".
But sadly 'looking great' doesn't cut it. The primary objective of good website design for the vast majority of products and services is to ACHIEVE MORE SALES. Let me say that again, it's not about how great your site looks, or even how many visitors you get to your site, what really matters is HOW MANY BUY? How many part with their own hard earned money to purchase the product or service you're marketing because they can see the value in what it is you're offering.
So the real judge on how good a website is, is in my view on how many sales it achieves relevant to the amount of visitors it gets. 1,000 people visiting your website but with only 3 buying suggests (strongly)that you need to seriously look at your website design. 300 visitors with 20 buying means you're getting your website design much closer to being right.
==> Thought 1. Think like your visitors. It's often too easy to write copy; design headlines; use colours and images all because you think that's what your potential customer will want to read/see. Try and look at it differently - if you were the visitor to your site don't think 'what would I want to read/see' but think more 'what would I need to read/see to encourage me to buy!'. I appreciate it's a subtle difference but it's a very key difference in perspective and it will make the world of difference to your website conversions.
==> Thought 2. Always come from the premis that you can always get 'more business' from your website by being prepared to constantly tune key elements - there is no such thing as a completed website. Every website, no matter how good it is at converting visitors to sales, can still be improved to increase sales. With each website you design, set aside a little time each week to review, amend, test, review again, amend and test again. An extra 0.5% increase here and there can have a profound impact on your bank balance.
==> Thought 3. Study your competitors and think "how can I build a better mousetrap?".
If you are marketing products or services in which you have competitors doing something similar, look at what they're doing to identify what they're doing right AND what they're doing wrong! - both from which you can learn. One of the best ways I've found to identify what's 'right' and 'wrong' about a competitors site is to ask a couple of friends or colleagues to act as 'mystery shoppers' and review the competitor's website as if they were buying from it. Ask them to note down what they like and don't like about it; ask them to jot down what would have encouraged them to buy and what put them off. Because your 'mystery shoppers' (friends) are not so close to internet marketing as you, allows the feed back to be much more relevant.
Learning from what your competitors are doing right, look at those elements to see if you can improve on those things ...and for the things they're clearly doing wrong, make sure you avoid those things. There is one exception to this - the elements that you feel are 'wrong' on competitor's sites might only be wrong because of something small or subtle, and with some tuning on your part, it could be that you could turn that element to a positive that you could then add to your site ...and in turn you are 'building a better mousetrap'.
These were 3 quick thoughts I thought I'd share with you to help you get focused on creating website design that SELLS products and services ...and doesn't just 'look good'.
To your continued success, Steve.
GET PEOPLE TO KNOW YOU
GET PEOPLE TO KNOW YOU IN THE MARKETPLACE
A few years ago I was driving around a small Kansas town. It was a really hot day and not a soul was to be found outside. As I made a turn on one street, I saw some kids selling lemonade in front of there home. They had a rather dull looking table with a simple sign that read: "Cup of Lemonade for 50cent...", they had no customers. I kept on driving and at the end of the road I saw some more kids selling cold lemonade, but this time it was a lot different - they had chairs, a little umbrella for shade, and one kid was standing on the curve with a colored sign: "Cold Cup of Lemonade for 50cent".... And cars were stopping!
How do you get people to look at your business? Well the question is what you are you doing that's different that will make people look at your business? How are you standing out? What special offers are you offering? What is unique about your business?
When marketing your business it's very important to put yourself in the customers place and to try and see things from his/her point of view. You need to figure out how you can separate yourself from your competition.
I know of a business consultant who decided that he was going to make himself different by focusing on answering emails as soon as possible and not to leave anyone hanging. This little decision is what helped him become a successful business consultant. His clients knew that he was always there for them.
As you build your marketing plan - don't forget your USP!
A few years ago I was driving around a small Kansas town. It was a really hot day and not a soul was to be found outside. As I made a turn on one street, I saw some kids selling lemonade in front of there home. They had a rather dull looking table with a simple sign that read: "Cup of Lemonade for 50cent...", they had no customers. I kept on driving and at the end of the road I saw some more kids selling cold lemonade, but this time it was a lot different - they had chairs, a little umbrella for shade, and one kid was standing on the curve with a colored sign: "Cold Cup of Lemonade for 50cent".... And cars were stopping!
How do you get people to look at your business? Well the question is what you are you doing that's different that will make people look at your business? How are you standing out? What special offers are you offering? What is unique about your business?
When marketing your business it's very important to put yourself in the customers place and to try and see things from his/her point of view. You need to figure out how you can separate yourself from your competition.
I know of a business consultant who decided that he was going to make himself different by focusing on answering emails as soon as possible and not to leave anyone hanging. This little decision is what helped him become a successful business consultant. His clients knew that he was always there for them.
As you build your marketing plan - don't forget your USP!
Subscribe to:
Posts (Atom)
